Ideology is the ideas and beliefs we have, these opinions can be consciously or unconsciously displayed through the media. These ideas/beliefs shape our perception, if we look at a rock magazine you would expect it to be darker and more serious. These can be show through the house style, background colour of the image, clothing being worn and other things.
Some of these stereotypical views can be both negative and positive even then some artists or bands take on stereotype given to them and act on it.
From this cover, a rock band is portrayed as dangerous/aggressive. this is due to them holding bats and chains and wearing dark clothes. Their facial expressions also show anger. You can get a good idea of what genre of music Avenged Sevenfold create based on the stereotypes used on this cover.
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